How a $14M storage and logistics company gained clear financial visibility across 3 business units.
Storage & Logistics
Australia
May 2025 - Present
30 staff
Key operational savings and margin visibility achieved.
annual saving on financial forecasting software
turnover across 3 distinct business units
Weighted avg gross profit margin with visibility by business unit - ranging from 25% to 48%.
shortlisted to replace legacy systems
The initial scenario and financial hurdles at engagement in May 2025.
At engagement in May 2025, the business was generating ~$14M turnover with 30 staff across 3 business units: Industrial Storage & Office Solutions, Agricultural Building Construction and Public Space Infrastructure.
The company was using MYOB Exo, which was clunky and server-based. The finance manager was producing P&L reports in Excel that did not reconcile. Reports took days to produce and could not be relied upon. Business coaches had no usable financial data, with only total company profit visible. There was no departmental gross margin visibility, and labour was not split between direct and indirect.
Breakdown of core operational and system inefficiencies.
Clunky Legacy Infrastructure: MYOB Exo’s server-based setup hindered reporting, forcing manual Excel exports that failed to reconcile.
Unallocated Labour Costs: Labour, salary, wages, and on-costs (super, WorkCover, payroll tax, leave provisions) were unmapped, obscuring actual cost of sales.
Inventory & Cost Mapping Gaps: Stock categories and GL mapping were unoptimised across a multi-warehouse site holding ~$2M in stock.
Key interventions implemented to restructure financial systems and visibility.
Reallocated salary, wages, and on-costs (super, WorkCover, payroll tax, leave provisions) into direct vs. indirect labour.
Optimised stock categories and GL mapping across multi-warehouse site (~$2M stock).
Replaced existing 3-way forecasting software ($30K/year) with cheaper more robust software ($2K/year), securing a $28K annual saving.
Built business model across 3 departments and set up actuals-to-budget variance reporting.
Restated one prior financial year for like-for-like comparisons.
Introduced monthly finance meetings with minutes, actions, and accountability.
Mapped business processes and shortlisted 3 ERPs (Odoo, MYOB Acumatica, Wiise), starting discovery calls and assembling implementation team.
Strategic results, margin discoveries, and operational targets established.
Full Departmental GP Visibility: Industrial Storage & Office Solutions 42%, Public Space Infrastructure 48%, Agricultural Building Construction 25% (blended 32%).
Margin Recovery: Identified and reversed a 5% Agricultural Building Construction discount that dropped margins in this department to 20%.
Strategic Alignment: External business coaches now have reliable data for goal-setting and dividend policy.
Target Clarity: Sales team has clear break-even targets by department and minimum 10% net profit targets.
What Our Clients Say Real results from real business owners across Australia.
What Our Clients Say Real results from real business owners across Australia.
Pierre has truly revolutionised our business, and bringing him on as our fractional CFO is one of the best decisions I have made. He provides far more than just financial guidance. He has been instrumental in shaping our leadership team and culture, while also evaluating the business from top to bottom to bring his many years of corporate experience to our relatively new and rapidly growing niche manufacturing company.
I had the pleasure of working closely with Pierre. He guided me through building an efficient month-end close process and took the time to clearly explain the flow of each report, making sure everything was well understood and automated as much as possible. Pierre’s hands-on approach, deep expertise, and ability to communicate complex processes simply made a huge difference to how I work. Fast, knowledgeable, approachable . Highly recommended for any business looking to get their finances truly in order. Five stars!
Working with Pierre has been such a positive experience. He is passionate, knowledgeable, and extremely thorough in everything he does. His attention to detail and his communication skills made the entire process smooth and easy. Highly recommend.
Having CFO-level expertise without the full-time cost was a game changer. They tailored everything to fit our budget and needs.
I have worked with Pierre on mutliple occassions and the experience is always great. Pierre really understands businesses and their finances/accounting. I recommend Pierre to any business owner looking to grow and/or get a better understanding of their numbers.
Excellent service. Pierre put a lot of effort into understanding your business and providing tailored solutions to meet your needs. His analytical skills are outstanding.
4ward Finance are great to work with — very insightful and knowledgeable.
They took the time to understand my business and explain things in a way that actually makes sense.
Very helpful with guiding on financial decisions and adding real strategic value. Highly recommend their services.
Pierre brings incredible clarity and professionalism to our fiscal management. He is a reliable, detail-oriented leader who has significantly improved our financial health and operational efficiency
Pierre has a talent for simplifying complex financial issues and providing the kind of data-driven advice that actually moves the needle. Pierre is a CFO who is reliable, transparent, and focused on long-term growth. Its been great to have him on board.
Pierre has come on board with our company to help us move from a medium to a large business. Personally his care, understanding and most importantly to me his patience have been his best attribute! His knowledge of systems and accounting rules go without saying, but his ability to teach and give you the tools to “DIY” have been the most rewarding part for me
We engaged 4ward to help with our finance team as a fractional CFO, and from our experience Pierre is a creative and analytical and tech-savvy CFO, with ability to understand key issues of a business, drill into it analytically, present issues and solutions in clear reporting methods, and also train/help setup in-house accounting and IT methodology to streamline processes and remove inefficiencies.