Rebuilding data integrity, restoring bank trust and modernising systems across retail and wholesale divisions.
Regional Retail & Wholesale Fuel Distributor
Regional Australia
12+ months
1,500+ agricultural & commercial customers
Operational stability and compliance restored.
annual turnover stabilised across 2 divisions
payment methods daily reconciled into Xero
debt facilities restored with bank confidence
automated daily transaction journals replacing manual entries
Severe data disconnects between POS systems and core accounting software.
The business operates across two core divisions: Retail (service station bowsers and convenience store products) and Wholesale (fuel distribution and agricultural lubricants to over 1,500 farming customers). Turning over $35-40 million, the key risk was not profitability, but complete data unreliability.
The accounting platform and the operational point-of-sale system were completely disconnected, with non-existent API connections. Critical records failed to reflect daily operations, causing severe inaccuracies like an $80,000 fuel delivery missing entirely from a $500,000 customer statement. For a business supplying high-volume fuel accounts, this lack of integration exposed the business to immediate financial risk.
Breakdown of core operational and system inefficiencies.
Unresolved Tax & Compliance: Two years of financial statements and tax returns remained unfinalised, leaving the external accountant unable to rely on the underlying books.
Strained Banking Relationships: The business held over $5 million in debt facilities, but missing and inaccurate reporting made facility reviews difficult, forcing the company into penalty interest.
Extreme Working Capital Volatility: Fluctuating fuel prices (jumping from $1.65 to over $3.00 per litre) doubled working capital requirements overnight against rigid 14-21 day supplier terms.
Obscured Division Margins: Overall gross profit hovered around 7%, but management lacked granular reporting to evaluate retail versus wholesale performance.
Systemic rebuild of daily reporting, GL mapping, and bank communications.
Accessed the POS SQL database directly to audit raw entries and construct robust source-data controls.
Engineered a 5-minute daily reconciliation capturing 12–14 payment forms (cash, fuel cards, Motorpass, credit cards, cheques) via direct CSV journal imports into Xero.
Separated Retail and Wholesale revenue, COGS, and clearing accounts to measure true divisional performance.
Completed past financial catch-ups and re-engaged the external accountant and bank using verified, single-source financial statements.
Led the evaluation and replacement of the clunky POS setup with an integrated ERP, automating journal posting and eliminating manual workarounds.
Refined pricing models during market price surges, assisting the General Manager in executing dynamic margin adjustments to preserve profitability.
Full operational automation, bank alignment and proactive financial control.
Unified Stakeholder Trust: Re-aligned bank, accountant, and management around transparent, reconciled financial reports, clearing penalty interest issues.
Restored Regulatory Compliance: Brought two years of overdue financial reporting fully up to date without resorting to estimated figures.
Dynamic Price Protection: Maintained healthy gross profit margins throughout severe market volatility, yielding strong divisional performance.
Seamless Automation: Successfully deployed a fully integrated ERP connected directly to Xero, saving substantial administrative time daily.
Hands-On Regional Support: Delivered regular face-to-face site visits despite long travel distances, building lasting operational confidence.
What Our Clients Say Real results from real business owners across Australia.
What Our Clients Say Real results from real business owners across Australia.
Pierre has truly revolutionised our business, and bringing him on as our fractional CFO is one of the best decisions I have made. He provides far more than just financial guidance. He has been instrumental in shaping our leadership team and culture, while also evaluating the business from top to bottom to bring his many years of corporate experience to our relatively new and rapidly growing niche manufacturing company.
I had the pleasure of working closely with Pierre. He guided me through building an efficient month-end close process and took the time to clearly explain the flow of each report, making sure everything was well understood and automated as much as possible. Pierre’s hands-on approach, deep expertise, and ability to communicate complex processes simply made a huge difference to how I work. Fast, knowledgeable, approachable . Highly recommended for any business looking to get their finances truly in order. Five stars!
Working with Pierre has been such a positive experience. He is passionate, knowledgeable, and extremely thorough in everything he does. His attention to detail and his communication skills made the entire process smooth and easy. Highly recommend.
Having CFO-level expertise without the full-time cost was a game changer. They tailored everything to fit our budget and needs.
I have worked with Pierre on mutliple occassions and the experience is always great. Pierre really understands businesses and their finances/accounting. I recommend Pierre to any business owner looking to grow and/or get a better understanding of their numbers.
Excellent service. Pierre put a lot of effort into understanding your business and providing tailored solutions to meet your needs. His analytical skills are outstanding.
4ward Finance are great to work with — very insightful and knowledgeable.
They took the time to understand my business and explain things in a way that actually makes sense.
Very helpful with guiding on financial decisions and adding real strategic value. Highly recommend their services.
Pierre brings incredible clarity and professionalism to our fiscal management. He is a reliable, detail-oriented leader who has significantly improved our financial health and operational efficiency
Pierre has a talent for simplifying complex financial issues and providing the kind of data-driven advice that actually moves the needle. Pierre is a CFO who is reliable, transparent, and focused on long-term growth. Its been great to have him on board.
Pierre has come on board with our company to help us move from a medium to a large business. Personally his care, understanding and most importantly to me his patience have been his best attribute! His knowledge of systems and accounting rules go without saying, but his ability to teach and give you the tools to “DIY” have been the most rewarding part for me
We engaged 4ward to help with our finance team as a fractional CFO, and from our experience Pierre is a creative and analytical and tech-savvy CFO, with ability to understand key issues of a business, drill into it analytically, present issues and solutions in clear reporting methods, and also train/help setup in-house accounting and IT methodology to streamline processes and remove inefficiencies.